Feel your hair, not the hold. Authoriti is whipped together with 95% organic, cruelty-free Beeswax, Aloe Vera, and Tapioca Starch to give you a touchable, buildable hold with an immediate, light-reflecting shimmer. Beeswax warms up when emulsified in the hands and then creates hold when it cools; Tapioca Starch absorbs any oils and gives thickness, while Aloe Vera adds a beautiful sheen. Create weightless style and add instant body and fullness to all hair types without feeling the sticky, heavy feeling of plastics and polymers. Hold factor 4 (out of 10).
How To Use:
- To start, emulsify a small amount of product between fingertips, then smooth through the hair to create the desired shape/hold pattern.
- If needed, add additional product.
- As this product is truly weightless, non-oily, and only benefits the hair, it is not necessary to avoid contact with roots; in fact, product applied to roots of finer hair types will create lasting lift and volume.
- Can be used on wet or dry hair.
- Feel free to re-apply on day two hair without any heaviness.
*Aloe Barbadensis (Aloe Vera Gel), Water, *Beeswax, *Tapioca Starch, Cetearyl Olivate (and) Sorbitan Olivate, Stearic Acid, Myristic Acid, Glyceryl Stearate SE, Caprylic/Capric Triglyceride, *Theobroma Cacao (Cocoa) Seed Butter, *Butyrospermum Parkii (Shea Butter), Glyceryl Caprylate (and) Glyceryl Undecylenate, SD Alcohol 40-A (and) *Arctium Lappa (Burdock) Root Extract (and) *Calendula Officinalis (Marigold) Flower Extract (and) *Chamomilla Recutita (Matricaria) Flower Extract (and) *Citrus Grandis (Grapefruit) Fruit Extract (and) *Equisetum Hiemale (Horsetail) Extract (and) *Lavandula Angustifolia (Lavender) Flower Extract (and) *Rosa Canina (Rosehip) Fruit Extract (and) *Rosmarinus Officinalis (Rosemary) Leaf Extract, Glycerin (vegetable), Rosmarinus Officinalis (Rosemary) Leaf Oil (and) Pelargonium Graveolens (Geranium) Flower Oil (and) Cananga Odorata (Ylang-Ylang) Flower Oil (and) Glycine Soja Oil, Potassium Sorbate. | *Certified Organic. Total formula is composed of 99.8% Naturally-derived and 72% Certified Organic Ingredients.
*Certified Organic Ingredients.
99.8% Naturally-derived and 72% Certified Organic Ingredients